LIVERMORE, Calif.–(May 2, 2019)–The world’s first 100% recyclable and biodegradable beach, camping, tailgating, BBQ, recreational, vacation and picnic family cooler to replace the foam cooler that we have all known for past 40+ years has hit the market: the patented and multi-patent pending Ohana Cooler™, designed by Vericool, Inc.
Ohana Coolers™ were first showcased at the 2018 Chicago Packaging Expo with much fanfare. The first patent applications were filed in February 2017; Vericool, Inc. was awarded the first patent in August 2018 and has multiple continuances. Using 100% post-consumer paper waste, Vericool is turning trash into a sustainable environmentally-friendly product that eliminates the harmful impact of foam on our marine wildlife and environment.
The company is putting the planet before profits by launching its first 10,000 quantity 18-quart family size Ohana Coolers™ at $4.99EA & 3-Packs for $13.99; the cooler will later retail in stores for $7.99. The first 5,000 quantity multi-family 42-quart Ohana Cooler™ will launch at $7.99EA & 3-Packs for $22.99 and will later retail in stores. Ohana Coolers™ are multi-use reusable coolers that can hold water for up to 30+ days; the largest Ohana Coolers™ can hold up to 100 lbs.
This revolutionary patented and multi-patent pending Ohana Cooler™ was invented two years ago when CEO Darrell Jobe visited the island of Maui. He was with his family visiting a good friend of his from the island, local kayak fishing legend Capt. Jon Jon who owns and operates Local Fishing Knowledge. Jobe understood that the people of Maui have been working to ban Styrofoam® and he wanted to support the locals in their efforts. It was in Maui that he invented the world’s first truly sustainable foam-cooler replacement. Jobe named the cooler the Ohana Cooler™, paying homage to the Hawaiian culture for always putting family, or ‘Ohana,’ in Hawaiian, first.
“Forget coolers made from Styrofoam – or those other so-called sustainable coolers that aren’t recyclable,” said Darrell Jobe, CEO and founder of Vericool, Inc. and inventor of the Ohana Cooler™. “I’m on a personal mission to end the use of EPS and to turn this industry upside down. That’s why I’m putting the planet before profits.”
Sustainable packaging innovator Vericool, Inc. engineered the recyclable, biodegradable, and reusable Ohana Cooler for consumers who care about sustainability; the company will donate a portion of the proceeds from the sale of the consumer coolers to organizations that protect marine life and work to rehabilitate the coasts and oceans of the Hawaiian Islands. Vericool is committed to ending the use of expanded polystyrene (EPS) and is looking for celebrities, professional athletes and environmentalists to help join the #FoamFree movement.
Marine life and animals mistake foam for food and starve to death. Choosing sustainable Vericoolers® helps to prevent the landfill, ocean and waterway waste that comes with use of EPS (commonly referred to as Styrofoam®) coolers, which are difficult to recycle and may never decompose, according to experts.
Visit https://shop.vericoolpackaging.com/ for the presale offer and to join the #FoamFree pledge.
As part of its environmental focus, Vericool has developed a licensing program for large manufacturers, distributors and resellers of rigid coolers, specifically targeting the Hawaiian islands, island nations, and other coastal areas that have enacted foam and single-use plastic bans or that are hard hit by pollution from EPS. If you are interested in the program, please contact firstname.lastname@example.org.
About Vericool, Inc.
Based in Livermore, Calif., Vericool, Inc. delivers sustainable coolers that protects products, people and the planet. Made from post-consumer materials and compostable insulation that meet US ASTM D6400 and home compost standards, Vericoolers® are the safest replacement for EPS (commonly referred to as Styrofoam®). Patented and patent-pending Vericoolers are cost-effective and reliable, ensuring that food, medicines and other temperature-sensitive products stay cool from packaging to receipt. Customizable and high-performing, Vericoolers can perform to customer-defined ASTM and ISTA standards. Vericool is all about delivering second chances for people and companies to do the right thing for the planet. Those that get it—Vericooler it.